Pricing
Pay for the families you have.
No platform fee, no seat licences, nothing paid up front for capacity you do not have yet. Start with one journey and a monthly fee per active family. When your book gets big enough that per-journey pricing stops making sense, move to a flat licence — and we will tell you when you get there.
Two shapes, one product
Same platform either way. Only the maths changes.
There is no cut-down tier. Every capability on the features page is available on both shapes — the licence adds tailoring and a fixed number, not access to things that were being withheld.
ON-DEMAND
A monthly fee per active journey
For agencies starting out, or any book small enough that a flat fee would be paying for room you are not using. Add a family, the cost goes up. Close one, it goes down.
- Every capability, nothing held back for a higher tier
- Unlimited coordinators — you are never charged per seat
- Enquiries you have not converted cost nothing
- Stop paying for a journey the month it closes
LICENCE
One flat fee, unlimited families
For agencies past the crossover, or any agency that wants a number that does not move — and wants the platform shaped around how they actually work rather than the other way round.
- Everything in on-demand, at a number that does not move
- Your own stage names, automations and reporting
- Priority support and a named contact
- Predictable for a board, a budget, or a forecast
Moving between the two is a billing change, not a migration. Your journeys, documents, portals and history stay exactly where they are — nothing is exported, re-imported, or re-configured.
Included on both
The things other platforms charge extra for.
Setup and onboarding
We create your workspace, load your journey and invite your team. There is no implementation fee because there is no implementation project.
Your branded portals
The intended parent and surrogate portals, on your own address, under your own name. Not an add-on.
Four languages
English, Spanish, Russian and Turkish across the product and the portals, including translated messaging.
Unlimited coordinators
Seat-based pricing punishes you for putting the right person on a case. We do not do it.
Every capability
All eight modules. Turn on the ones you need and leave the rest dark — the price does not change either way.
Support and updates
Product updates land for everyone at once. You are never quoted for a version upgrade.
The questions people actually ask
Before you have to ask them.
What counts as an active journey?
One from the day it starts until handover. An enquiry that has not converted is free, and a completed journey stops counting the month it closes — so a quiet quarter costs you less, automatically.
Is there a minimum, or a contract?
No minimum number of journeys and no multi-year lock-in on on-demand. Licence agreements are annual, because that is the point of them.
What happens when we cross over?
We tell you. The instrument above is the same arithmetic we run on your account, and it is in your interest as much as ours that you are on the cheaper shape.
Do you take a cut of our fees?
No. We are not in the flow of your clients’ money at all — payments are tracked against milestones and never processed here. Our revenue is the subscription, nothing else.
What if we want to leave?
Your data is yours. Export everything on the way out, and we will help rather than make it difficult. A platform that has to trap you was not worth staying on.
Can we trial it?
Put one real family on it. That is a more honest trial than a sandbox full of demo data, and it costs one month of one journey to find out.
We would rather you started small.
Put one real family on it. If it does not obviously help inside a month, you will have spent one month’s fee finding that out — and we would rather know too.